Iconic Brands Report

There are some companies that have become ubiquitous in the lives and language of people throughout the world. These are the companies that manage iconic brands. Business leaders and opinion makers often remark that these companies are "different" than the average company. However, these comments are often based on opinion and not grounded in data.

We set out to answer, from a compensation perspective, the following questions about companies with iconic brands:

  • Target higher pay more for similar jobs?
  • Deliver more actual pay?
  • Pay differently?

Facts

Type of Data Collected

  • Compensation philosophies, programs, and pay levels of various positions from the C-suite down to the individual contributor level

 

Key Highlights

  • 37% of iconic brand companies set total target compensation levels above the median versus 30% for other companies
  • Executives are paid significantly more at iconic brand companies
  • Marketing jobs are paid significantly more than other functional jobs at iconic brand companies
  • Greater bonus plan eligibility
  • A stronger correlation between pay and market capitalization

 

 



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