Iconic Brands Report
There are some companies that have become ubiquitous in the lives and language of people throughout the world. These are the companies that manage iconic brands. Business leaders and opinion makers often remark that these companies are "different" than the average company. However, these comments are often based on opinion and not grounded in data.
We set out to answer, from a compensation perspective, the following questions about companies with iconic brands:
- Target higher pay more for similar jobs?
- Deliver more actual pay?
- Pay differently?