Sales Talent Strategy

Customer Targeting

Targeting specific markets and customers is one of the primary growth, retention and profit levers for sales. It’s also one of the best ways to ensure that investments in sales resources are optimized.

Selection Criteria

Proprietary statistical algorithms help clients predict total sales opportunity within customers. This is important when helping to target for new sales, further penetration or retention-focused programs.


By grouping customers with common traits, you can more effectively align the sales force to meet customers’ needs and improve a company’s value proposition.

Contact us to learn more about Sales Force Effectiveness